Many international companies assume that major cities like Berlin, Munich or Frankfurt are automatically the best business locations.
However, the optimal location depends on several strategic factors.
Trade tax rates vary by municipality and can significantly affect overall costs.
Large cities often have high living costs and limited housing availability, which can impact employee relocation.
Locations near major cities with good transport connections can offer a balance between cost and accessibility.
Some regions offer better industry networks, talent pools or local support structures.
In many cases, companies choose a combination:
The best location is not necessarily the most well-known city, but the one that fits the business model, cost structure and long-term strategy.